VELORIA pH-Adaptive Lipstick | Custom Shade

1 10

4.8/5

Loved by 23,000+ Women

VELORIA PH GLOW LIPSTICK

The lipstick that responds to your natural pH to reveal a personalized, natural-looking shade in just seconds. Say goodbye to dry, chapped lips and shades that don't suit you.

Adapts to your lips' natural pH
Moisturizes and nourishes your lips
Clean, vegan and cruelty-free formula
Long-lasting wear (8 hours or more)
Enhances every skin tone
One lipstick replaces more than 10 others

Stock bientôt épuisé

Livraison rapide en Europe

• Dispatched within 24–48 hours

SECURE PAYMENT

Achetez en toute confiance. Si votre teinte VELORIA ne vous convient pas, contactez-nous sous 60 jours pour demander un remboursement intégral.

Achat unique. Sans abonnement. Aucun prélèvement récurrent ni abonnement caché.

Boutique officielle VELORIA LIPS. Achetez directement auprès de nous, en toute confiance.

What ingredients are used?

VELORIA combines petrolatum and mineral oil to help retain moisture, beeswax to protect the lips, vitamin E and hyaluronic acid for deep hydration, along with a touch of 24-karat gold for a refined finish with antioxidant properties.

My lips are very dry — is it suitable?

Yes. It behaves more like a tinted lip balm than a drying matte lipstick. It moisturizes while adding color, leaving your lips soft and comfortable throughout the day.

Will it suit my skin tone?

Yes. Its formula contains adaptive pigments that react to your natural pH to reveal a shade that naturally complements your skin tone.

What if I don't like the color?

You are covered by our 60-day money-back guarantee so you can try it with peace of mind. Fewer than 1% of our customers request a return.

How long does the color last?

Once the shade develops, the color lasts for 8 hours or more. It is water-resistant and fades evenly.

Is the color-changing formula safe?

Yes. The formula is dermatologically tested, vegan, cruelty-free, and made with natural botanical ingredients that react to pH.

Is it fragrance-free?

Yes. Completely fragrance-free and flavor-free. Suitable for sensitive lips.

Where do you deliver?

We ship worldwide. Some destinations may be excluded due to logistical restrictions.

View full details

AS SEEN IN THE PRESS

HARPER'S BAZAAR

MADAME FIGARO

ELLE

GRAZIA

VOGUE

COSMOPOLITAN

marie claire

VANITY FAIR

YOU TOO?

THE OVERFLOWING DRAWER

Dozens of barely used lipsticks.
Perfect in the store, disappointing on you.

A woman touching up her lipstick in front of a mirror

TOUCH-UPS EVERY TWO HOURS

After every coffee, every meal,
every meeting, you have to start all over again.

A woman comparing two lipstick shades on her wrist

DRY, TIGHT LIPS BY NOON

That uncomfortable, tight feeling
that only gets worse as the day goes on.

4.8/5 ✓ 2,300 verified reviews

01

THE APPLICATION

STEP 1

Apply

VELORIA pH Lipstick shade revealing itself

02

THE REVEAL

STEP 2

Let your shade develop

03

THE SIGNATURE

STEP 3

Beautifully enhanced lips, from morning to night.

SWIPE TO EXPLORE

THE DETAILS A different approach
to lipstick.

OUR LIPSTICK VELORIA pH Lipstick

COMPARISON Classic Traditional lipstick

01 Personalized color

✓

✕

02 Moisturizing formula

✓

✕

03 Suits all skin tones

✓

✕

04 Long-lasting wear

✓

✕

05 Natural ingredients

✓

✕

23 000+ satisfied customers

4.8/5 ✓ 2,300 verified reviews

60 days satisfaction guarantee

VELORIA LIPS

THEY'VE CHOSEN VELORIA. WHAT ABOUT YOU?

Join over 23,000 women who have chosen VELORIA Lips to enhance their natural beauty.

Beauty that's uniquely yours

Your shade, your elegance

The joy of wearing makeup

A naturally radiant smile

VELORIA Lips transparent golden lipstick

A color that stays with you

A touch of radiance at any age

01

Dr Caroline Beaumont

I recommend this formula for people with sensitive lips. Its clean, vegan composition, enriched with shea butter and jojoba oil, provides long-lasting hydration without irritation or allergic reactions.

Dr Caroline Beaumont Resident dermatologist

02

Dr Julien Tran

The pH-adaptive technology behind this formula is based on a solid scientific foundation. It is safe, effective, and creates a personalized shade that enhances every skin tone — a result traditional lipsticks simply cannot offer.

Dr Julien Tran Board-certified dermatologist

03

Dr Claire Moreau

This pH-reactive formula is remarkable: it works with your skin's natural chemistry to reveal a flattering shade while truly nourishing the lips.

Dr Claire Moreau Qualified dermatologist

YOUR QUESTIONS

ANSWERS TO YOUR QUESTIONS

What are the ingredients?

VELORIA combines petrolatum and mineral oil to seal in moisture, beeswax for protection, vitamin E and hyaluronic acid for deep hydration, and 24-karat gold for an antioxidant-inspired, luminous finish.

My lips are very dry — is it suitable?

Yes. VELORIA works like a tinted lip balm, rather than a drying matte lipstick. It moisturizes while adding color. Your lips stay soft and supple throughout the day.

Does it work on every skin tone?

Yes. The formula contains adaptive pigments that respond to your natural pH to create a shade that naturally complements your complexion.

What if I don't like the color?

You're covered by our 60-day money-back guarantee so you can try it with peace of mind. Fewer than 1% of our customers request a return.

How long does the color last?

Once the shade develops, it lasts approximately 14 hours. Water-resistant, it fades evenly over time.

Is the color-changing formula safe?

A dermatologically tested formula. Vegan and cruelty-free, made with natural botanical pigments that react to pH.

Can I build up the color?

Yes. One application creates a natural "your lips but better" look. Apply 2 to 3 layers to go from a subtle daytime look to a more glamorous evening style, without a heavy or cakey finish.

Is it suitable for mature lips?

Absolutely. Its moisturizing, glossy formula plumps and smooths instead of settling into fine lines. Hyaluronic acid helps reduce the appearance of fine lines, while the glossy finish adds natural-looking volume.

Is it suitable for sensitive lips?

100% fragrance-free and flavor-free, with almost no scent or taste. A hypoallergenic, dermatologically tested formula. If you tolerate a regular lip balm, VELORIA should be suitable for you.

60-day money-back guarantee. You have 60 days to try VELORIA. If you're not completely satisfied, we'll give you a full refund — no questions asked.

★★★★★

A lovely surprise

“I really love the result. My lips look brighter, the color is soft, and I don't get that heavy feeling I used to have with my old lipsticks.”

Laura M. VERIFIED CUSTOMER

★★★★★

So comfortable to wear

“What I appreciate most is the comfort. My lips stay soft, and the rosy shade is really easy to wear every day.”

Marie L. VERIFIED CUSTOMER

★★★★★

A truly natural finish

“The color is delicate, radiant, and never overdone. I love how it enhances my lips while keeping a very natural look.”

Sarah A. VERIFIED CUSTOMER

★★★★★

What a surprise!

“I wasn't expecting much, but I ended up loving it. The result is luminous, natural, and above all much lighter than my usual lipsticks.”

Sylvie M. VERIFIED CUSTOMER

★★★★★

I'm delighted

“What a lovely discovery! I really like the shade that appears on my lips, and the finish feels comfortable. It's exactly the kind of lipstick I love wearing every day.”

Monique R. VERIFIED CUSTOMER

★★★★★

It's always in my handbag

“Very easy to apply without a mirror. I like keeping a light hint of color during the day, then adding another layer when I want a more intense look.”

Claire D. VERIFIED CUSTOMER

★★★★★

The lipstick I was looking for

“The finish is really beautiful. The color appears gradually and looks very natural on my lips. It's exactly what I was looking for.”

Sandrine G. VERIFIED CUSTOMER

★★★★★

Over 50 and I love it

“At 52, very matte lipsticks are no longer my friends. This one adds color without making my lips look dry. My daughter is already borrowing it!”

Katie N. VERIFIED CUSTOMER

★★★★★

Finally, an easy-to-wear shade

“I was afraid the color would be too intense, but not at all. One layer gives a subtle result, and I can add more whenever I want a bolder shade.”

Annie L. VERIFIED CUSTOMER

★★★★★

Over 70 and feeling fabulous

“At my age, I mainly wanted to avoid lipsticks that make my lips look too dry. This one feels pleasant to wear, and the color instantly brightens my face.”

Camille R. VERIFIED CUSTOMER

Item added to your cart

VELORIA PH GLOW LIPSTICK

AS SEEN IN THE PRESS

They've tried Veloria the pH Glow lipstick